Many fine jewelry store owners reading this blog are wondering what exactly inbound marketing is and how it applies to them. I guess the best way to describe inbound marketing is to describe what it is not. Inbound marketing is not attending jewelry trade shows, sending email blasts to purchased email lists, cold calling, or even advertising.
 
Inbound marketing is all about being found by customers who are searching for you and who are ready and willing to buy. Wikipedia puts it best, “Inbound marketing, or “new marketing” and modern marketing, is a response to the recent change in consumer behavior. People are more in control of what information they receive and how. Rather than interrupting people to get their attention with emails, cold calls, commercials, etc. (outbound marketing), inbound marketing relies on the principle that visitors find and come to you. In outbound marketing, the company is in control. Using outbound marketing, the customer is in control.”
 
So if you think you are ready to put your customer in control, and you want to find out the basics of a successful Inbound Marketing campaign, stay tuned to this blog as we show you how to create and publish content, how to optimize for search engines, and how to circulate to a wider audience using social media.