Hubspot succintly breaks down Inbound Marketing into three steps: 

Get Found. 
Convert. 
Analyze. 

The very first step is to get found. You do this by creating original and interesting content that attracts visitors, and which allows you to assert yourself as an authority in your field. It will help you gain loyalty and trust, not only from customers but peers, competitors and partners alike. You then have to optimize that content for search engines using on-site and off-site SEO and promote your content via social networks. 

The next step is to take the visitors your content is attracting, and convert them to leads, and convert those leads to customers. Just because you’re now getting more traffic doesn’t automatically mean your going to get sales. You have to convert visitors to leads by having an actionable website and landing pages. The landing pages can offer webinars, eBooks, newsletters and contests -- anything you can provide your potential customers with that will have them provide you with their contact information.

Finally, you analyze the data you’ve been gathering and make sure your content is attracting the visitors you are looking for, and that those visitors are converting to leads which ultimately is about converting your leads to sales. 

After making these adjustments, you essentially repeat the three basic steps: get found, convert and analyze. Follow these steps and you’ll be well on your way to success using Inbound Marketing!